Every email you send is an opportunity to strengthen a relationship with your customer.Īnd you can receive welcome emails, cart abandonment emails, and hundreds of other variations.Ī flow, or drip sequence, is a series of emails that moves leads through your funnel. Promotional emails: Sales, new product launches, and holiday shopping events.Īutomated campaigns are pre-written campaigns that trigger based on someone's engagement with your site or app or after a certain amount of time has passed.įor example, you can receive post-purchase transactional emails, including receipts and shipping confirmations.Updates: Product updates, special events, announcements, etc. Email newsletters: Things that can’t be automated, like our Demand Curve newsletter.Broadcastsīroadcasts are one-time emails you manually send to subscribers: Let's first define each one, then look at examples. Types of marketing emailsĮmails can take on different formats, but there are two campaign distribution models: broadcasts and automated sends. This is essential for grabbing the reader’s attention and enticing them to take action. To achieve these goals, your emails must persuasively answer three critical questions: ![]() In its simplest form, the standard email marketing strategy looks like this:Īn email campaign is one or more emails focused on a single goal. If you already have a solid grasp of the fundamentals, feel free to skip straight ahead to the examples. ![]() We'll break down 15 high-impact marketing emails from B2B, B2C, and ecommerce and show you why they work using a simple 4-part framework.īy the end, you'll know exactly how to pick and choose which examples make sense to pattern-match in your own campaigns.īut first, let's quickly cover the typical email marketing strategy, different types of email campaigns, and outline the four-part framework we alluded to above. ![]() In this article, we pulled together a selection of email examples that we believe best illustrate what actually works in email marketing today. a clever subject line or eye-catching visuals), they rarely explain the underlying strategy that ties each of these elements together.Īnd without that, it's hard to tell whether an email really "worked" or not. Great marketers are always on the hunt for the best email marketing campaigns.Īnd even though most articles do a fine job of pointing out individual strong points (i.e.
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